From the Seattle PI:
“…The Pew Internet & American Life Project found that 73 percent of search users said they would “not be okay” with an online search engine keeping track of their searches even if the data provides personalized search results in the future.
And 68 percent said they were “not okay” with targeted advertising because they don’t want their online activities tracked and analyzed.
The report could bolster criticism by consumer groups and government officials over the online privacy policies of companies such as Google, Microsoft, Yahoo and Facebook. President Obama has proposed a “privacy bill of rights” to give consumers control over how their data is collected, stored and shared.
“Search engines are increasingly important to people in their navigation of information spaces, but users are generally uncomfortable with the idea of their search histories being used to target information to them,” said Kristen Purcell, author of the report “Search Engine Use 2012.”……” (more from the report directly here)